Social media is vital to modern sports (DUH) for the following enumerated reasons:

• Builds an audience for interaction
• Engages with fans in a comfortable way
• It goes V I R A L
• Drives behavior including ticket buying
• Avenue for branding and promotion

The true art of social media is using it during the event as well as before and after.

• During the game
  • broadcast announcer and production crew can be tied in to these efforts
• Postgame
  • press conferences and analysis
• Enabling the game to live on
  • highlight reels and 360-degree photos

Social media can be segmented, even between different platforms, but this takes extra time and energy that may not be available

Engaging Fans:

• Authenticity of voice (have a real human element)
• Listening
• Learning
• Optimizing
  • time of post, surveys, target audience, etc
• Delivering
  • What, no mention of Wendy’s fiyaaah

What platforms to use? Facebook, Twitter and…. well Tik Tok didn’t exist when this book was published haha

Avoiding Pitfalls

The Red Cross accidental tweet incident is hilarious #gettngslizzerd But then I saw another event where some company tweeted something awful on purpose and suffered fire and ruin, and it was bad.

• Manage access to accounts (see above)
• Keep personal and official accounts separate
• Reserve the right to delete but do so sparingly
• Own your mistakes (slizzerd)

Leverage your players! Players can tweet stuff that drives content as well, and you can even incentivize it!

OK heck it, gonna take that quiz early.