The logistics of sport play a role in the marketing. Consider these things that require some kind of plan for distribution:
- The live event itself
- Postgame statistics
- Players and coaches in person appearances
- Tickets to events
- Concessions
- Merchandise/etc
Theory of Sport and Place
A place has an ensemble that is the surrounding geography and features that can add value to a place of sport. The lacrosse field and baseball fields at UM are compared and contribute to the popularity of the lacrosse team over the baseball team
Ensemble (example is Fenway park):
- Landscape
- Artifacts
- History and memories
- Ideologies
- Experiences
- Aesthetics
- Problems
A venue has a “drawing radius” that pulls in customers from a certain area (e.g. 2 hour drive maximum for an NBA team like when establishing the Charlotte Hornets) (can vary with time of day, which day, etc)
Considerations to the surrounding area for a venue:
- Design: must match the aesthetics of the area or risk sticking out
- Politics: ensuring you are in harmony with your neighbors
- Safety: immediate environment should feel safe to leave your car, etc.
Design and layout considerations:
- Ease of access, exit, and internal movement
- Access and sight lines for consumers with physical disabilities
- Location and design of food services, concessions, bathrooms, etc
- Flexible vs. dedicated usage
- Aesthetics
The game is contained within the spectacle which is contained within the festival
Marketing channels (the configuration of distribution):
Traditional channels for goods might be: Manufacturer -> Wholesaler -> Jobber -> Retailer -> Consumer
But this model may not apply to sport services, and the internet has now changed the landscape completely.
There are a billion different ticket distribution models, I’m not even going to try to get into them.
STAY CREATIVE. Got it. Ugh this week sucked and I’m calling it now.
I did bad on the quiz! But the semester is basically over and I have over a 98% in the course, so *shrug emoji*