First off, ahem: ARE YOU KIDDING ME??
I’m so tempted to do the critical thinking posts on the current crisis. But it has to be sport related. So I’ll pick something else that works.
The NFL anthem crisis is probably the best way to start off this chapter. Soaking it in!
Types of communication:
- Personal communication
- Intrapersonal communication: within oneself
- Interpersonal communication: 1-on-1 (or more….)
- Small group communication: limited quantity of individuals
- Organizational communication
- Intraorganizational
- Interorganizational
Within an organization, communication has a direction:
- Downward communication
- Sending signals “down” the org chart to subordinates
- Upward communication
- Sending signals from subordinate to superior
- Horizontal communication
- Groups on the same level transmit information directly to each other
Leadership communication is “communication that influences others’ actions and attitudes, thus resulting in the fulfillment of a shared purpose or need.” A vital skill which is separate from sport-related skill (e.g. Wayne Gretzky)
Several core competencies are key to success in leadership:
- Knowledge of communication context
- This involves an understanding of appropriate dialogue in certain situations
- Trust
- This is needed when any of the following occur:
- One relies upon another
- The relationship can result in loss/gain for goal achievements
- The desired goal may be uncertain
- So basically always
- This is needed when any of the following occur:
- Active listening
- The competency substantiates the precision in which the message is received
- Displays empathy to the message sender
- Information accuracy
- Facts
- Cultural sensitivity
- Recognition of diversity without passing judgment on the benefits or disadvantages of similarities or differences in a group
Leadership communication styles
- Autocratic
- Dominates decision making and takes pleasure in directing assignment responsibilities
- Not preferred by athletes and other professionals
- Participative
- Subordinates are encourages to dispute ideas
- Best when working with highly capable subordinates
- Consultative
- Blend of autocratic with participative
- May be very demanding but also very involved in helping to meet expectations
- Lassez-faire
- No leadership at all really
- Just a vast wasteland of abdication
- A leader may also engage in different communication styles in different contexts (e.g. with different employees)
- Avoidance: a leadership strategy of agreeing with something simply for the sake of avoiding confrontation and discord
- Vision-setting
- Goal-setting
- Meaning management
- Trust generation
- Positive regard
Conflict Communication: different strategies
- Avoidance again!
- Conflict avoidance is a plague
- Competition
- Viewing conflicts as zero-sum
- Compromise
- Exchange-based mediation
- Requires listening as a skill and is preferred
- Accommodation
- Making sacrifices for the greater good
- If this is an imbalanced relationship between the employees it’s a big problem
- Collaboration
- Works with both sides to find the optimal resolution
- Only possible if everyone has buy-in and productively problem solve
Crisis: “the perception of an unpredictable event that threatens important expectancies of stakeholders related to the health, safety, environmental, and economic issues and can seriously impact an organization’s performance and generate negative outcomes.”
- The unpredictability of a crisis is what makes it unique
- Even the most comprehensive risk management plan cannot possibly foresee all potential crises, as they come from outside the scope of the regularly scheduled issues and disrupt systems that are normally assumed to be functioning regularly (such as city power….)
A sport crisis can devastate an organization at the fundamental level, such as NCAA punishments on university sports also causing decrease in alumni donations.
Crisis planning is kind of an oxymoron since a crisis is by definition impossible to plan for in advance. But that’s what makes it so important! Learning from previous mistakes and crises is the vital first step.
Internal and external communication during a crisis are both vital. Media interaction must be tightly controlled to prevent public perception from being dictated by people and/or other forces outside your control.
Identify a spokesperson during a crisis. Should be someone, above all else, with a high amount of credibility and perceived authority.
- College setting: school president or athletic director
- Pro setting: owner, president or general manager
- Coach may be an option but coaches normally report to higher authorities
Media interaction strategies:
- Employ as much honesty as possible given other constraints
- Anticipate difficult questions
- Be mindful of the use of “no comment”
- Is meant to be a tool to buy time to ascertain the correct answer but can be interpreted as buying time to build a plausible lie
- Assess the public’s stance prior to initiating contact
TYPES OF CRISES: (god I love this book)
- Physical Plant:
- Example: power outage during Super Bowl
- Suggested response: Clearly communicate as soon as info is available
- On-Field:
- Example: brawl between players and fans
- Suggested response: Work with event managers to rectify breakdown that led to crisis
- Public Tragedy:
- Example: death of Jose Fernandez
- Suggested response: Determine accuracy, then connect that info to appropriate crisis team members
- Corporate/Internal:
- Example: FAU considered selling naming rights to GEO Group
- Suggested response: Leaders must communicate and apologize where appropriate
- Player Personnel:
- Trade of Isaiah Thomas to team rival
- Suggested response: Accept outside criticism but also make an effort to support and communicate with incoming player(s)
Response Strategies:
- Denial
- Scapegoating
- Evasion of responsibility
- Provocation
- Defeasibility
- Accidental
- Reducing the offensiveness of the event
- Bolstering
- Differentiating
- Transcending
- Compensating
- Mortifying
- Offering corrective action