The US Economy was “strong” in the 1990s… especially for sports (ok that’s certainly true) and then bad things have happened for more than a decade straight.

Corporate investment in sport was a big trend in the 90s/00s.

I wonder if this book will have the courage to explore why sports used to be recession-proof and now they’re not :3

“The NFL is primarily a television show” smart, because that’s where the real money is eh.

This book is pretty good at laying out the realities but doesn’t seem too interested (at least yet) in interrogating why things are the way they are. Maybe that comes later.

Globalization creates new markets, for those daring enough to collect the support and make a go of it.